Residents of the United Arab Emirates (UAE) have been informed that they can no longer share their Netflix passwords outside their households. This new regulation, which came into effect on 20 July, is part of a broader initiative by the streaming giant to curb the widespread practice of password sharing.
The Khaleej Times reported that a Netflix customer service representative confirmed the implementation of this new rule. As per the new guidelines, only individuals living in the same household are permitted to share passwords and access the same Netflix account.
To ensure compliance with these rules, Netflix will be monitoring the WiFi networks and IP addresses of devices logged into each account. This policy has also been implemented in India, with Netflix reaching out to customers who were sharing their accounts outside their households.
This move follows similar restrictions that have been put in place in over 100 countries, including major markets such as the United States, United Kingdom, France, Germany, Australia, Singapore, Mexico, and Brazil.
However, Netflix has introduced a new feature to accommodate users who wish to share their accounts with individuals outside their households. Paying customers now have the option to add an additional member from outside their household to their account for an extra monthly fee.
Mashable reports that this process has been designed to be user-friendly, allowing members to transfer a profile to a new account while retaining their viewing history and personalized recommendations. This crackdown on password sharing was first launched earlier this year in the US, Netflix’s largest market, as a strategy to increase revenue.