Snapchat has teamed up with HBO Max to bring Harry Potter themed experiences to its platform as part of the promotion for the upcoming Harry Potter and the Philosopher’s Stone series.
The campaign will feature 12 new AR Lenses based on the Harry Potter universe. These lenses will enable Snapchat users to engage with various magical elements and craft Snaps inspired by Hogwarts.
Some of the experiences are already available via the official Harry Potter Snapchat account. One of them even has the Sorting Hat so that the user can have fun and find out which Hogwarts House they may fit into.
The campaign will also feature Harry Potter-inspired Chat Wallpapers and Bitmoji outfits. Users can add Hogwarts-related designs, characters and more to their Snapchat avatars and chats.
Snapchat is taking the promotion beyond the app as well. AR Mirrors will be available to experience at selected fan events across the US and UK, where guests can try virtual Harry Potter outfits and accessories for their Hogwarts House.
The partnership follows HBO Max’s upcoming TV adaptation of the Harry Potter series. The first season will be based on Harry Potter and the Philosopher’s Stone and is set to air on December 25, 2026.
Before the new Harry Potter series hits the airways, Snapchat is offering fans some interaction with the series through the new Lenses and other interactive elements.
You can check these lenses here.
