Instagram’s Threads app has made a remarkable comeback, nearly doubling its downloads and showing an increase in user engagement. According to data from Apptopia, as of October, Threads had approximately 33 million daily active users and 120 million monthly active users.
This is a substantial increase from the figures recorded in July, which were around 25 million daily users and 100 million monthly users. Since its launch on July 6, Threads has accumulated an impressive 260 million downloads, with September downloads almost twice those of August.
Despite the relatively small size of the Threads team, which consists of about 50 individuals, the company has been pleasantly surprised by the level of interest in the app. An employee mentioned that Meta, the parent company, is genuinely invested in making Threads a success.
Threads initially gained over 100 million users within a week of its launch in July. However, the initial hype gradually faded over the next few months. Fortunately for Meta, the app is starting to regain traction as it continues to introduce new features such as a web version, keyword search, voice posts, the ability to edit posts, and more.
Smaller features have also been introduced, such as the ability to follow updates in specific threads with a simple tap on the bell icon, a convenient method for mass-following individuals mentioned in a post, and the option to tag people’s Instagram accounts. More enhancements for Threads are in the pipeline, including the introduction of polls.
As part of this effort, Threads is now being integrated with Facebook and Instagram, two of the world’s most popular apps.
Users can find a direct link to Threads on their Instagram profiles, share Threads posts via Instagram direct messages, and, as of this week, you can find Threads promotions in the Instagram app’s feed through a small carousel featuring selected posts under the “Threads for you” header.
This resurgence of Threads is a testament to Meta’s commitment to the app and its continuous efforts to improve and introduce new features that cater to the needs of its users.