Threads, the latest social media application from Meta, has made a significant impact on the digital landscape by surpassing 100 million user sign-ups within a week of its release. This impressive feat has propelled Threads to the top spot as the #1 free app on the App Store, causing a noticeable dip in Twitter traffic.
Launched in 100 countries for both iOS and Android users, Threads experienced an explosive start with 2 million sign-ups in just two hours, 10 million users in seven hours, and a staggering 30 million in 12 hours. This rapid growth is indicative of the app’s appeal to a broad range of users seeking a new platform for online conversations.
Threads is designed to offer a less contentious space for discussions, catering to Instagram groups and communities that have not fully embraced Twitter. Despite its success, Instagram CEO clarified that Meta does not aim to replace Twitter with Threads. Instead, it seeks to create a public square for those desiring a more relaxed conversational environment.
While Threads is a stand-alone application, it allows users to log in using their Instagram accounts. Users can maintain their Instagram account while customizing their profile exclusively for Threads. The app also enables users to share posts on Instagram and vice versa, adding to its versatility.
However, Threads does not yet offer all the features available on Twitter. It currently lacks direct messages, a following feed, a full web version, a chronological feed, among other features. Despite these limitations, the app’s popularity continues to soar.
In a show of support, Apple has also joined the Threads platform. Phil Schiller, Apple’s senior vice president of marketing, was one of the first to join, followed by the addition of accounts for Apple News, Apple Books, Apple Music, Shazam, and Beats.
With its rapid growth and unique approach to social media interaction, Threads is proving to be a formidable contender in the digital arena, impacting Twitter’s traffic and setting new standards for user engagement.