Twitter is reportedly planning to expand its services into the recruitment sector. The social media giant is set to introduce a new feature called “Twitter Hiring,” which will allow verified businesses to post job advertisements on their profiles.
The new feature, still in its nascent stages, has not been officially announced by Twitter. However, some verified users have reported gaining access to it. The company has also created a dedicated account under the username @TwitterHiring, believed to be associated with the new feature, although no posts have been made from this account yet.
The “Twitter Hiring” feature was first discovered by app researcher Nima Owji, who shared an image detailing its purpose on the platform. According to Owji’s findings, verified organizations will be able to import all of their job listings to Twitter by connecting a supported Applicant Tracking System (ATS) or XML feed. This tool is being promoted to verified businesses as a means to attract potential candidates for their job openings.
Once fully operational, businesses will be able to add up to five job postings to their Twitter profiles. Interestingly, the idea of introducing job listings on Twitter was hinted at by Elon Musk, the head of SpaceX and owner of Twitter since October last year. Musk responded positively to a user’s suggestion of implementing dating features on the platform, adding, “Interesting Idea. Maybe jobs too.”
WorkWeek, a content-creating company, has already started utilizing the new feature. Its CEO, Adam Ryan, humorously shared a screenshot of the job listings on Twitter, playfully aimed at Mark Zuckerberg’s Twitter competitor, Threads.
The timeline for the broader launch and availability of the “Twitter Hiring” tool remains undisclosed. However, it is clear that Twitter is keen on expanding its market and offerings to attract more business users, particularly in the recruitment sector. This move could potentially position Twitter as a competitor to LinkedIn in the job posting and recruitment domain.