Selling services is one of the most effective ways to monetize your blog.
It requires almost no investment and you easily combine it with your full-time job until you know it’s going to make a living.
Becoming a consultant requires skills and expertise, but you don’t necessarily need an expensive degree to provide consulting services, and you don’t have to rent an office.
Constancy is also the type of service where you don’t take responsibility to perform the task, for example, you don’t need the keys of a website to provide SEO consulting service, there is no so there is no chance that you will break anything or lose all data.
How can you use blogging to sell your consulting services? Here is a step by step guide.
Define your narrow expertise
Finding your own narrow expertise makes it easier to get noticed, even in oversaturated niches, like SEO. It would take years to get known as an “SEO consultant”, but it’s much easier to get known as a “Google Local Profile Optimization” or “Core Sweb Vitals” expert.
Promoting narrow expertise is also easier because you’re dealing with much less competitive PPC search queries and keywords. It also makes your content and blogging strategy much more defined, which is why it’s important to identify your expertise before you start your blog.
Exactly how you define your expertise depends on your actual experience, skill set, and what topics you are most enthusiastic about exploring. Avoid becoming an SEO copywriter if you hate writing, and don’t start a tech consulting business if you’re unsure of your development skills. Take the time to find something you will enjoy doing:
You can refine your expertise by:
- Provide services focused on a certain location (e.g. UK consultant)
- Focus on a specific niche (e.g. travel SEO consultant)
- Focus on a specific task (e.g. Core Web Vitals Optimization Consultant)
Keyword research will be helpful in determining your viewing angle as it is a good way to gauge demand (i.e. search volume).
SE classification Keyword research tool Allows you to filter keyword suggestions by difficulty (i.e. organic competition) while sorting them by search volume. This allows you to identify keyword opportunities that don’t require years of SEO effort:
Set up lead generation funnels on your blog
Before officially launching your blog or when optimizing it for the sale of your services, setting up your sales funnels is the priority step. You don’t have to wait for your blog to rank to start selling your services. You can generate clicks through tweets, advertisements, participating in niche forums and communities.
Make sure your “Services” pages are set up at a very early stage, so that you capture those early clicks.
Vcita offers bloggers an easy way to sell services by managing fundraising, call scheduling, and even lead capture. You can embed a viewing booking widget on specific pages of your blog, allowing readers to schedule sessions when you’re available and even prepay.
Additionally, vcita helps create a more efficient sales funnel with its “Service bundling feature“, allowing bloggers to bundle several of their services into one or combine services with one-off products (for example, a series of consulting sessions at a fixed price):
Additionally, you need to make sure you offer convenient ways to contact you, so beef up your contact page by creating a email form offer A phone number option or allow your potential customers to use a smart chatbot.
Blog about problems your service can solve
Once you’ve identified your consulting niche, make sure it’s reflected in all your subsequent efforts, including:
- Name of the blog
- Social media channels
From there, come up with content ideas that would appeal to your highly targeted needs. Keyword research is, again, a good place to start. Researching questions is another great source of content ideas that solve the problems your target audience is facing.
BuzzSumo is the best tool for researching niche questions because it pulls questions from multiple sources, like Quora, Amazon Q&A, and niche forums.
When exploring your future blog topics, group them by search intent or common topic. This will ultimately allow you to create your static landing pages that will describe your services. For example, some questions may all explore money-saving angles, others may relate to improving the productivity of work processes, and so on.
text optimizer is a great tool for understanding your topic at a higher level by generating semantically relevant questions that deserve landing pages on your blog
Keep your decision makers in mind
Who will benefit from your consulting service? Is it another company you will be providing consulting services to, or will it be individuals? Or maybe both? Understanding your target audience is important for developing your blog content strategy that will meet their needs.
For example, if you’re going to help companies, keep in mind that they may have internal teams tackling the same issues.
Don’t position yourself as a replacement for internal teams, because ultimately these internal teams will decide if you are worth working with. Instead, describe how you can compliment them, make their life easier, and make their job more enjoyable.
Target audience research starts from your own experience (people you have met in the past who can benefit from your service) and continues with competitive research.
Keep these decision makers in mind when developing your blog content strategy.
Keep building your personal brand
Blogging is a great way to start selling your consulting services, but you won’t get ahead too fast unless you promote your blog and personal brand outside of your own site.
Here are some additional ideas for promoting your expertise and personal brand:
- Contribute to well-known blogs in your niche. Expert articles generate the highest quality leads. This is actually the only way I generate mine, so I know what I’m talking about. Start with a few columns from experts in your niche, then expand to others. Ultimately, your goal is to stick to the columns that drive traffic and leads, and drop the rest while always looking for new opportunities.
- Post high-quality expert answers on Quora. It’s another ongoing effort, but it’s a great way to establish yourself as an expert on a topic. Keep your answers unique, focused on your expertise, and helpful. Avoid over-promotion. Your signature will indicate that you sell related services, your answers should be really helpful.
- Participate in niche forums. Again, look for connections and focus on adding value instead of just promoting yourself. This approach will become useful in the long run, even if you won’t see immediate sales.
- Participate and organize virtual events. These could be Twitter chats live Q&A, webinars, and more.
Take away food
- Blogging is a great way to build your personal brand and sell your consulting services
- Define your narrow expertise when starting out. This will make it easier to recognize and build organic search traffic (and leads). You will be able to branch out into more generic services when you are well known in your niche.
- Use vcita to set up your landing pages, capture your leads, manage your customers, and even process payments.
- Use keyword and question research to focus your blog content strategy on the issues your consulting service helps solve.
- Keep your target audience and decision makers in mind. Explore your competitors to identify who they are talking to and how they select topics to attract the right customers.
- Build your personal brand and promote your blog by contributing to niche posts, providing expert opinion on Quora and niche forums, and participating in (virtual) niche events.