Pakistan’s leading telecom and ICT services provider, PTCL Group (PTCL & Ufone 4G), has partnered with Pink Ribbon Pakistan to launch a month-long campaign focused on breast cancer education and awareness.
The campaign, which is multifaceted in its approach, underscores PTCL Group’s commitment to empowering individuals in their battle against breast cancer. The initiative began with the company changing its official logos to pink across all digital platforms, followed by an internal messaging campaign aimed at educating employees about early detection and prevention of breast cancer.
A key feature of the campaign was an awareness session conducted in collaboration with Pink Ribbon. The session included a panel discussion featuring Dr. Erum Najeeb, a General Surgeon from the Pakistan Institute of Medical Sciences (PIMS), Dr. Asma Mahfooz from PTCL’s Health Team, a breast cancer survivor, and a caregiver to a breast cancer patient. This open dialogue aimed to promote understanding and address questions, effectively dismantling knowledge barriers.
The campaign also incorporated a variety of awareness activities designed to educate and motivate employees to actively raise awareness about breast cancer. A Pink Futsal Match was organized between PTCL Group and Eikon 7 to show solidarity with the cause. Employees were encouraged to wear pink throughout October and make public commitments to support the cause at the Pledge Wall placed at Ufone Tower.
In a show of community support and solidarity with breast cancer survivors, Ufone Tower and PTCL’s NEST Office were illuminated in pink. Additionally, a donation drive was carried out through UPaisa, and donation boxes were placed in office buildings to raise funds for Pakistan’s first specialized breast cancer hospital.
The campaign concluded with an awareness session at Edhi Homes Islamabad, where women and young girls were educated about the disease. Through this initiative, PTCL Group aims to highlight the importance of early detection and create an environment that uplifts survivors and empowers those affected by the disease.