Oppo has decided to revamp its visual identity by replacing its iconic green logo with black accents. This change was subtly implemented and first noticed by Chinese users who observed the transformation in the company’s profile images on Weibo.
The shift from the green logo, which had been gradually fading from Oppo’s marketing communications over time, marks a new era for the brand. The company has been progressively embracing white letters and occasionally adapting them to different visual elements. For instance, on the Reno10 Pro in purple, the Oppo letters are violet on the box, while on the Find X6 Pro, the logo appears in silver.
Despite the change, Oppo reassured its fans that the green color, which has been an integral part of the brand, will not be completely abandoned. It will continue to be strategically incorporated into interactive visual designs to enrich every scene where the brand interacts with its users.
This transition to a monochrome logo signifies Oppo’s shift towards minimalism. The company is opting for a more subtle and subdued approach to its visual identity, sparking intrigue and curiosity among fans about the company’s future designs.
The entire website of Oppo has also undergone a redesign, with the once prominent green squircle now replaced. This bold move by Oppo reflects the brand’s commitment to keeping up with modern design trends while maintaining its unique identity. As the logo undergoes a gradual transformation, fans and users worldwide are keenly watching what the future holds for this leading smartphone brand.
