Amazon has officially introduced support for passkeys. This development aligns the e-commerce giant with the latest trend of going passwordless, a shift that is gaining traction across various digital platforms.
Passkeys, unlike traditional passwords, are not susceptible to phishing attacks, thereby offering users an added layer of security. They employ biometric data such as fingerprints and facial scans, or PINs, as methods of signing in. This new feature is now accessible on Amazon’s website, marking a significant step in the company’s commitment to user security.
The transition to passkeys not only bolsters security but also simplifies the sign-in process for users. With passkeys, users no longer need to remember complex combinations of numbers and letters that constitute their passwords. This ease of access is expected to enhance the overall user experience on the platform.
While Amazon has rolled out this feature on its desktop website and iOS app, some applications like Amazon’s shopping app or Prime Video still necessitate passwords for signing in. Additionally, certain Amazon platforms may continue to require two-factor authentication. However, the company is actively working on these aspects to ensure a seamless transition to the passkey system.
This move by Amazon underscores the growing importance of robust cybersecurity measures in the digital age. As phishing attacks become increasingly sophisticated, the introduction of passkeys offers a promising solution to secure user data and privacy.