What is a blogger?
It seems that nowadays there are more people who carry the title of “blogger” than ever before.
You ask a few questions to find out more, but it’s rude to dig deeper.
So what is a blogger? What are they doing? And is it as easy a job as it looks?
Well, this is a complete guide to the blogging profession, the skills needed to become a blogger, and how much you are expected to earn working as a full-time blogger.
So let’s dive!
What is a blogger?
To answer what a blogger is, you must first know What’s a blog.
A blog is a website that offers written content on a specific topic.
These websites usually have dated posts or articles.
When you visit one, you’ll see the most recent article or post first.
Blogs can be centered around anything.
It can be hobbies, interests, news, business, or any combination of these.
This makes a blogger the person who runs or writes on a blog.
They are usually experts or interested in the topic of the blog, and they can work alone or with other bloggers.
What does a blogger do?
A blogger is responsible for finding good content for the blog, curating it and presenting it in a lucrative way to attract viewers.
This means that the blogger has to research, write, edit and design the blog pages.
They also need to keep up with changing trends in the blogging world to keep their blog relevant.
What is the other word for a blogger?
You can call a blogger one of these things depending on their blog topic:
- sports editor
What makes someone a blogger?
Anyone can be a blogger if they create a website where they write regularly.
Having a journal or journal on the internet is all you need to be a blogger.
In fact, this is how the word “blog” was born, it is the abbreviation of weblog.
However, to blog for a living, you need certain skills to be able to profit from writing on your blog.
These skills extend writing skills, marketing skills at most Advanced technical skills who help you to design the website and make it look the best.
The skill set of a blogger
Becoming a successful blogger depends on your skills in a few key areas.
These things separate amateurs from professionals.
Here are the basic skills a blogger should have:
1. Content Marketing
The number one reason a visitor clicks on your blog is written content.
This is the main attraction of your website and what sets it apart from other similar blogs.
Writing content that is both relevant and substantial can be tricky.
That said, you can master the necessary skills if:
- You know who your target audience is, what they want and where they are getting it from.
- You spend enough time researching your topic thoroughly and thoroughly.
- You find new, creative ways to showcase your content.
- You are providing enough value to the reader to follow your blog for more content.
This is how you will increase the audience of your blog.
This, in turn, will increase the revenue you make from advertisements on your blog, which is the primary purpose of a blog.
Over time, you can also make money selling the same content for free.
You can do this in the form of an e-book, a masterclass, or premium content behind a paywall.
If your readers trust your voice and care about the content you create, they will have no problem paying for it.
2. Affiliate Marketing
Another important part of any blog’s income system is affiliate marketing.
An affiliate agreement with a vendor, like Amazon, means you earn a commission every time someone clicks on a link on your website that leads to an Amazon product they buy.
You can increase your income by reviewing more products from this vendor and recommending some of them to your readers.
Now, that only works if you do it intelligently and calculatedly.
It’s not too much of a stretch for someone to read your review and feel like you’re pushing the product on them.
This could very well cause them to not trust your opinion of which product to buy.
The first mistake to cause this would be choosing the wrong product category to review.
If you’re writing for a fashion blog, don’t expect readers to trust your fishing gear recommendation!
Another mistake would be recommending products with low ratings or bad reviews.
More often than not, the reader skims through the reviews section looking for negatives in the product before buying it.
This would jeopardize your credibility.
Last but not least, it shows when you tout the benefits of a product without having used it.
Your reader might feel scammed and never come back to your blog for product recommendations again.
So while affiliate marketing can be a huge source of income for a blog that’s still starting up, you need to be careful not to lose your audience.
3. Email Marketing
Advertising by e-mail means reaching out via email to provide blog updates to your regular readers.
This is done when a reader subscribes to the blog’s mailing list.
After which, the reader receives an email in their inbox whenever you publish a new article or send out a newsletter.
This feature dramatically increases your website visits.
It also ensures that anyone who visits your blog is genuinely interested in the content, which is always a plus.
4. Technical skills
The skills mentioned above are very important, but they are not as important as the technical skills that help you build a successful website.
You must have a clear understanding of WordPress plugins that help you create a website, different hosting servers, and catchy and relevant domain names.
That is, of course, unless you intend to outsource the technical aspects of your website.
Even if you intend to let a professional handle the web design, knowing the status of your website is key to driving growth.
This is done through Google Analytics, Google Search Console and SEO (search engine optimization). So many essential technical skills to possess.
Types of blogs run by bloggers
Blogs have so many flavors and each of them has an audience.
Here are the types of blogs that bloggers can run for profit:
- Personal blogs: Chronicles of events in a person’s life and written by that person. They are similar to diaries or diaries, just more public.
- Personal brand blogs: Follow a public figure and market content based on their name, image, and area of fame.
- Fashion Blogs: Follow the latest trends or the finer aspects of fashion, such as haute couture.
- Lifestyle Blogs: Offer tips and tricks for personal care, hair, makeup, home decor, and other similar interests.
- Travel Blog: Focus on travel, whether budget or luxury.
- Culinary blogs: Offer recipes and food-related articles.
- Sports blogs: Follow a certain sport, covering its events.
- Affiliate Marketing Blogs and Review: Offer affiliate marketing and product reviews. All the categories mentioned above can belong to this category.
- Current Blogs: Provide news coverage on the latest happenings.
Bloggers vs other digital marketers
Not everyone who makes money by putting content on the Internet is a blogger.
Here is the difference between the different types:
1. Bloggers vs. Vloggers
Bloggers generally make money from the written content of their blogs.
Vloggers use a video hosting website, like Youtube, to post videos of themselves pursuing an interest which are then monetized through ads.
2. Bloggers vs influencers
Influencers are people who are hugely successful on social media platforms, like Instagram and TikTok.
Unlike bloggers, an influencer’s primary source of income is direct product sponsorship.
A blogger can use social media platforms to market their blog to increase their audience.
Posting an eye-catching photo on Instagram with a link to your latest blog post can help your readers get to your content more easily. It also helps you stay on their minds.
Can anyone become a blogger?
Yes! Being a blogger is as simple as creating your own blog.
However, doing it for a living requires a lot of hard work and determination to get your blog up and running.
How much do you get paid for blogging?
Blogging income is tied to How well does your blog reach people? which varies a lot from blog to blog.
Revenue from advertisements displayed on blog pages and affiliate links can earn you between $500 and $2,000 per month for an established blog.
Just keep in mind that most blogs take years to give their owners that number.
How to become a blogger
If you’ve decided that becoming a blogger is for you, here are the steps to follow to set up your blog:
1. Find an idea for a blog
A blog should be centered around an idea that attracts interested readers.
Think of something you have a background in that other people might want to read.
A certain sport, hobby, or niche interest is a great place to start.
2. Research the validity of this idea
Look for other blogs on the same topic.
See how many there are and their domain rankings.
If you find you have a chance to create a market for your idea, go for it!
3. Start a blog on WordPress
Use WordPress to create your blog.
It can be a bit of a learning curve, but you can get used to it in no time.
4. Write content for your blog
Written content is the flesh of any blog that determines the audience.
Find interesting topics related to your blog topic and write about them.
This also allows you to set a publishing schedule.
5. Promote your blog
Use social media to promote your blog and attract potential readership.
You can also collaborate with other bloggers to promote each other’s blogs for mutual benefit.
What is a blogger?
A blogger is someone who maintains a website with written content.
Although writing content on the internet makes you a blogger, doing it professionally takes a lot of dedication and hard work.
Understanding the idea, researching your market, and developing the skills to make your blog stand out are necessary steps.
Comment below what else you want to know about becoming a blogger, as well as any other questions you have in mind!