According to a recent survey conducted by YouGov, a UK-based public opinion and data organization, UAE and Saudi citizens tend to complete their Eid shopping at the last minute, with 31% acquiring their products a week before Eid and 25% waiting until two to three days before the event.
Almost 51% of respondents in both countries said they planned to spend money on Eid gifts or shopping. While 44% of UAE residents plan their Eid shopping a week or less in advance, only 32% of Saudis do.
According to the report, 11% of UAE and Saudi citizens prefer to wait until Eid to finish their shopping. The most popular present, according to 54% of respondents, is cash, followed by clothing or footwear.
It has also been shown that Saudis are more likely than UAE residents to send confectionery or video games as Eid presents. According to the survey, social media has a significant impact on Eid shopping, with 61% of respondents citing it as their major source of gift ideas.
In-store browsing and brand websites were close behind, with TV advertising being the least popular source of purchasing decisions. Interestingly, Saudi people depend more on television advertising than their UAE counterparts.
Below is a chart of what UAE and Saudi people want to give at Eid:
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