Pakistan’s sports fashion has undergone a noticeable shift today, just like international sportswear trends. Sports shirts are no longer limited to gym sessions or training apparel worn during intense activities but are an embodiment of fashion that can express both comfort and style.
Functional and purely performance-driven clothing, with modern manufacturing techniques, stylish designs, and advanced soft fabrics, has now uplifted the entire experience for its consumers.
The sports fashion in Pakistan has risen in both the sports-inspired apparel market, includes lifestyle apparel by sportswear brands and athletic apparel worn for leisure, and the performance apparel market, which encompasses functional wear for sports purposes.
Athleisure dominance in sports fashion
Athleisure is basically clothing that is inspired by athletic wear but is commonly worn for casual, daily use rather than for actual sports or workouts. It provides comfort, sporty aesthetics, and style at the same time. It is now common to see young people pairing leggings, joggers, and sweatshirts, especially in cities like Lahore, Karachi, and Islamabad, with sneakers for daily activities, from grocery shopping to coffee dates.
Gen Z and Millennial choice:
This sportswear fashion trend has become especially popular among the youth, who prioritize comfort and versatility in their wardrobes and lifestyles. Two in three Millennial and Gen-Z customers wear athleisure multiple times weekly because they now consider their fitness and health a high priority. This is why the sports tourism sector is expected to increase by 18% by 2030 globally.
Sportswear Categories and Their Rise in Pakistan
The rising sportswear trend in Pakistan is divided into two categories:
| Category | Sports-Inspired Apparel (Lifestyle Sportswear) | Performance Apparel (Active Sportswear) |
|---|---|---|
| What it means | Sportswear inspired by athletic styles primarily not meant for intense activity | Sportswear designed specifically for sports and fitness performance |
| Worn for | Leisure, casual wear, fashion, style | Running, gym, sports training, physical activity |
| Features | Comfortable, trendy, streetwear-ready | Moisture-wicking, breathable, flexible, performance-focused |
| Examples | – Nike/Adidas tracksuits for casual wear – Branded joggers/hoodies – Everyday sneakers | – Compression shirts/shorts – Running tights or tank tops – Cricket/football kits, track pants |
| Key Idea | Sporty look for comfort and fashion | Functional design for physical performance |
Some high-performance athleisure apparel, when worn for light physical activity like yoga or walking, for instance, moisture-wicking leggings or tops may overlap with performance apparel.
Pakistan Sports Apparel Market Statistics:
Sports shirt trend growth is expected to increase at a global annual rate of 7 percent by 2027. In addition, North America and Asia-Pacific areas, which include Pakistan, are expected to lead the way, as consumers, especially youth, are moving toward sports clothing that is uncomplicated to pick up, requires less commitment, and is more social, which is actually athleisure.
Pakistan Sports & Swimwear Market Overview 2025 :
| Metric | Value/Insight |
| Projected Revenue (2025) | USD 100.20 million |
| Annual Growth Rate (CAGR 2025–2029) | -0.96% |
| Global Comparison—Top Country (2025) | United States: USD 24 billion |
| Per Capita Revenue in Pakistan (2025) | USD 0.40 |
| Expected Volume (2029) | 11.7 million pieces |
| Forecasted Growth (2026) | 2.4% |
| Per Person Volume (2025) | 0.0 pieces |
| Key Trend | High demand for modest and culturally-appropriate designs |
E-commerce impact on Sportswear fashion growth:
Many e-commerce platforms, including Instagram-based small businesses, present a broad range of sportswear products. They provide sports apparel at competitive prices from international brands to locally made items, which has risen the overall sports shirts trend in Pakistan.
One can browse, compare, and then purchase one’s desired item from the comfort of home. Moreover, the features of discounts, bundle offers, and customer reviews that these online shops offer help build trust and encourage repeat purchases. Additionally, many retailers now offer nationwide delivery and return policies on their high-quality sportswear, making it even easier for consumers to access modern styles in their everyday settings.
Balance of DTC/B2C and Wholesale in Sportswear Brands:
The balance of the business model of selling products directly to customers and wholesale business that these sports fashion brands are making is also contributing to the increasing trend of the sportswear fashion industry in Pakistan.
Fitness Clothing Innovations in 2025:
The activewear industry is shaped by innovation integrating bold design, high-technology features, smart fabrics, and eco-conscious materials.
Eco-Friendly and Sustainable Fabrics:
Environmentally friendly fabric materials, such as recycled polyester, biodegradable fabrics and organic cotton, are commonly used to make sportswear clothing. Brands that guarantee sustainability in their products are more likely to gain trust and repeat sales from environmentally aware customers.
Smart Activewear with Embedded Technology
Temperature control, moisture management, and even built-in biometric sensors for live health monitoring are some of the embedded technology features now found in sportswear.
Diverse size range and customizable designs:
Consumers demand different apparel types, such as yoga, gym, golf, and hunting, to reflect their body sizes and capabilities. Adaptive sportswear with stretchable fabric, adjustable fits, and simple closures has made this sports fashion trend more popular.
Bold, vibrant Colors and Prints:
Bright colors such as neon green, electric blue, or hot pink, dramatic patterns like digital graphics, tie-dye, and abstract prints, and unique, imaginative styles that reflect personal expression are becoming key elements of workout clothing.
Especially among younger consumers who are very style-conscious, these trending fashion styles serve as a statement for them. Moreover, sportswear brands follow other printing techniques such as sublimation, 3D textures, or holographic effects to attract their buyers.
Multi-Functional and Versatile Pieces
Multi-purpose and versatile activewear that offers both style and practicality appeals more to consumers who value efficiency, comfort, and style in a single garment. The desire for convenience as well as the need for smaller, efficient wardrobes is driving this athleisure trend growth. For example,
Reversible leggings, removable hoodies, and dual-purpose sports bras are some of the activewear that has attracted a wide audience.
Lightweight and Breathable Fabrics
Lightweight and breathable fabrics provide comfort, and so the sports fashion in Pakistan is focusing more on the fabric material, which has risen up this demand of sportswear use in daily routines.
Old-school fashion in Sportswear:
Today’s activewear draws inspiration from past decades, typically including oversized silhouettes (e.g., baggy tracksuits or loose windbreakers), bright, neon colors, and old-school logos and brand graphics from earlier eras.
Sports sponsorship market:
Young athletes might choose to work with local, growing sportswear brands because these smaller brands offer more valuable offers than other known big brands. This shift eventually encourages sportswear brands’ growth in return for the talent of young college stars.
Newer and established companies are now becoming more selective when choosing celebrities or influencers to represent their brand. They would rather prioritize a credible spokesperson genuinely connected to sports, fitness, or the lifestyle for their business promotion.
FAQS
Q1. What is sportswear fashion?
Sportswear fashion refers to the clothes that are worn for sports or other physical activities.
Q2. Is sportswear fashion rising in Pakistan ?
Yes, sportswear fashion in Pakistan will significantly rise in 2025, driven by evolving consumer preferences, technological advancements, and modern design elements.
Q3. What do you mean by lifestyle sportswear?
Sportswear inspired by athletic styles but primarily not meant for intense activity. It is commonly used for light exercises and leisure.
Conclusion
Pakistan’s sportswear fashion for 2025 clearly balances form and function. Whether it’s a gym, a hike, or a grocery store visit, everybody wants to be in style while retaining their comfort. Clothing brands are working on innovative and sustainable designs along with smart technical features, vibrant colors, and multifunctionality in their sport fashion to grab the attention of their customers. The growing dominance of athleisure, a blend of activewear with casual wear, allows consumers to wear clothing designed for sports in everyday settings.
