In the past decade, stabilization technology has experienced a dramatic transformation, moving from a ‘niche’ tool rarely used by professionals to a core component of the everyday content creator’s kit.
According to a 2023 industry report by Grand View Research, the global gimbal market is estimated to reach $2.57 billion by 2030 at a compounded annual growth rate (CAGR) of 6.5% from 2023 to 2030. This is because the demand for high-quality video content is growing on social media platforms like YouTube, TikTok, and Instagram.
If audiences are becoming more comfortable with polished, cinematic visuals, then producers are now expecting more and more for production quality, making smooth, stable footage a necessity, not a luxury.
With a history of introducing new performance levels, Hohem first introduced AI-powered face tracking in 2016 and then brought magnetic dual-angle tracking into the mainstream this year. Hohem’s iSteady series is today’s iteration of the tool for millions of content creators worldwide, ranging from dynamic travel vlogs to high-energy sports cinematography.
Not only has Hohem responded to the industry’s growing needs, but it has also fundamentally altered the standard for how creative visionaries make their visions come to life through advanced stabilization that is affordable, intuitive, and flexible.
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Evolution of Stabilization: Addressing Industry Challenges with Intelligent Motion
For many content creators, the challenge of smooth, professional-quality footage has limited their ability to express themselves creatively for years. Early on, stability was offered (tripods), but the movement was restricted, rendering the horizontal storytelling dynamic unsupportable.
Mechanical stabilizers were used by professional filmmakers, they were bulky, expensive, and needed extensive training to use, thus limiting these device to professional creators and mobile filmmakers. As video content takes a bigger piece of digital storytelling, the need for something more portable, intelligent, and user-friendly from a stabilization perspective continues to rise.
We were all in need of a breakthrough: something that would bridge the gap between the pro cinematic high stability and everyday usability.
These pain points were recognized by Hohem, who saw an opportunity to redefine stabilization technology, making gimbals complex professional tools that make intuitive, creative companions. Hohem also integrated AI, automation, and ergonomic design to simplify and power the stabilization process.
Hohem’s AI-driven auto-tracking meant gimbals could fully track subjects without the need for another camera operator, eliminating the need for traditional stabilizers that required constant manual adjustments.
But with its introduction of 360° infinite spin, cinematic camera movements became accessible to lay users with just a single tap. At the same time, remote operation and gesture control, which do away with the need to make physical adjustments, have become features catered specifically for solo creators and vloggers to be as flexible as possible.
Hohem has resolved these industrywide challenges so that professional-grade stabilization can be democratized. Smooth, polished footage is no longer the prerogative of expensive equipment or expertise.
This shift has fundamentally changed how content is made, so it’s now possible for independent filmmakers, social media influencers, and even mobile storytellers to create high-quality videos without breaking a sweat.
Beyond creating stabilized technology, Hohem’s innovations have supported creators worldwide in enhancing their confidence, storytelling ease and creative control.
AI and the Future of Gimbal Technology
Most importantly, artificial intelligence has been a game changer in adaptation, and Hohem has been a leader in synthesizing AI into its products. In 2016, the brand also started its commitment to intelligent stabilization by introducing the world’s first face-tracking smartphone gimbal.
By fixing this, it opened the door for solo creators to shoot dynamic scenes without needing an external camera operator.
In 2021, Hohem further advanced, taking a step forward toward autonomous subject-tracking AI Vision Sensor, which didn’t need a third-party app. With this advancement, gimbals could now tell if they saw a face, object, or even hand gestures and offer an unnoticeably seamless, hands-free shooting experience.
By 2023, Hohem introduced magnetic AI tracking, which allows for dual-angle tracking, putting even more freedom at the creators’ disposal. This feature gave way to front-to-rear camera perspective shifts, which gave new possibilities to vlogging, live streaming, or cinematic storytelling.
In 2024, Hohem continues to redefine AI-enabled stabilization with the iSteady V3, featuring AI Tracking with the native camera and apps, delivering smarter-than-ever intuitive motions for the intelligent shooter.
Hohem’s Contribution to a Decade of Advancing Stabilization Technology
In the last decade, stabilization technology has progressed from a specialized tool to a versatile essential for content creators of all kinds. Advancements in both hardware and software have made high-quality stabilization more accessible than ever before.
Hohem has been actively involved in this transformation, and continuously developing compact, intelligent, and intuitive gimbals for creators. For example, the PRO 4 is a new benchmark in action camera gimbals, with powerful AI intelligent tracking complemented by industry-leading stabilization for filmmakers.
Like M7,iSteady also wants to cater to mobile content creators with 360-degree tracking, advanced AI subject tracking, and multiple creative shooting modes. The iSteady MT2, meanwhile, is designed for DSLR and mirrorless cameras and offers incredible stabilization and advanced AI tracking for professional videographers.
Beyond individual product advancements, Hohem’s role in the industry highlights a larger movement: allowing the democratization of professional quality stabilization. Hohem has crafted a line of high-quality video production cameras that are accessible and refined over time.
Looking Ahead: Elevating Life Through Stabilization and Creativity
Stabilization beyond the smooth footage is much more about how we can capture, experience, and share life in a way that helps future researchers create, imagine, connect, explore, inspire, and usher in the next generation. In the age of digital storytelling, being able to shape culture by speaking with clarity and impact is no longer a luxury; it’s a prerequisite.
But beyond innovation, Hohem’s vision is to empower everyone to tell their story easily, from filmmakers to vloggers to everyday users who want to capture their life moments. As the field of professional and personal storytelling becomes more natural, what we used to think was reserved for the ilk of professional audio producers and podcasters becomes available to both the public and entrepreneurs alike.
In the next decade, stabilization will not just steady cameras but elevate creativity and enrich human connection, and Hohem will remain at the forefront of this transformation.
