Instagram, under the leadership of Meta chief Mark Zuckerberg, has launched a new standalone app called Threads. This innovative application is being touted as a potential rival to Twitter, aiming to attract users who may be dissatisfied with recent changes on the Twitter platform.
Threads offer a unique user experience, allowing individuals to post content up to 500 characters long, similar to Twitter’s format. The app has already gained significant traction, amassing five million sign-ups within its first four hours of launch.
To use Threads, users can log in using their existing Instagram accounts. While their Instagram username will be carried over, the app provides an option to customize their profile specifically for Threads, offering a degree of personalization.
One of the key features of Threads is its interoperability with Instagram. Users can share posts between Instagram and Threads, and these posts can include links, photos, and videos of up to five minutes in length. The app also curates a feed of posts from people they follow, along with recommended content.
Threads also offer robust privacy and control features. Users can control who can mention them and filter out replies to posts that contain specific words. They also have the ability to unfollow, block, restrict, or report other profiles. Importantly, any accounts blocked on Instagram are automatically blocked on Threads. Users can choose to follow the same accounts they do on Instagram, and interestingly, they can opt to be private on Instagram but public on Threads.
Meta has labeled this release as an “initial version” of Threads, indicating plans for future enhancements. These include the ability to interact with people on other social media apps like Mastodon.
Currently, Threads is available for download in over 100 countries, including the UK and Pakistan. However, due to regulatory concerns, it is not yet available in the EU. With its unique features and strong initial reception, Threads is poised to make a significant impact in the social media landscape.