Instagram is testing the native repost feature, which allows users to share posts from other authors directly on their feed. It is an available option that you long-press a post, next to the already available share option.
Whereas on Instagram, users could already repost on their Stories or use Direct Messages (DMs), the latter would at last enable total reposts to the main feed. This feature would formerly require the use of third-party apps.
The history of Instagram copying features used by other platforms is not a secret. Snapchat had inspired stories. Reels were born from TikTok’s rise. And now, reposts seem to be the next feature to be added, similar to the Retweet on X and Repost on TikTok.
That is why Instagram is the most recent app to provide resharing natively, a move that may assist:
- Boost engagement for creators by increasing the discoverability of their posts.
- Encourage community sharing and trend participation.
How It Works
- Step 1: Long-press on an Instagram post.
- Step 2: Look for the new “Repost” icon next to the share button.
- Step 3: Tap to repost the content directly to your feed.
At the time of writing, this feature is in the experimental phase and is currently being offered to a small number of test users. To TechCrunch, Instagram confirmed the test’s validity, but it has not stated how or when it will be made available more widely.
Pros and Cons
Pros
- Makes sharing and resharing easy without involving third-party applications.
- Gives original creators more coverage by multiplying through a user.
- Assists in the spread of content trends through the platform more effectively.
Cons
- It may fill users’ feeds with the same information.
- It may discourage posting altogether, especially on a casual basis.
- Risks of making Instagram feel more like TikTok or X, losing its unique identity.
Some may be thrilled by the convenience of resharing, but others are unsure whether it will result in content fatigue. Instagram is already congested with the use of Reels, Stories, Notes, Lives, and ordinary posts. The addition of reposts may merely introduce another level of redundancy, rendering feeds less personal and more chaotic.
Probably, creators will gain additional exposure; however, everyday consumers might lose interest in sharing something themselves, as their feeds are already full of reposts.
