Careem has revolutionized the ride-hailing landscape in Pakistan by launching its new service, Flexi Ride, in Islamabad and Rawalpindi. This novel feature empowers customers with the unprecedented ability to bid on their ride fares, offering a dynamic pricing model that caters to both rider preferences and captain availability.
Flexi Ride presents three distinct categories for users: Flexi GO, Flexi GO Mini, and Flexi Bikes. The service operates by displaying an average fare at the time of booking, customers can then adjust based on their willingness to pay. Captains in the vicinity receive these bids and have the option to accept or counter them, ensuring a fair agreement is reached before the journey commences.
The initiative was initially piloted in Faisalabad and Multan, where it received an overwhelmingly positive reception from both customers and captains. Following its success, Careem plans to expand Flexi Ride to other major cities, including Lahore and Karachi. However, the premium category, GO Premium, will maintain its standard pricing model.
Imran Saleem, General Manager Ride Hailing at Careem Pakistan, expressed his enthusiasm for the launch, highlighting the dual benefits of flexibility and safety. He emphasized that Flexi Rides not only provide customers with control over their fares but also contribute positively to the captains’ earnings. Saleem’s vision is that this flexibility will enhance the overall experience for all parties involved.
Careem’s commitment to innovation and customer satisfaction is evident in this latest offering. As the company continues to adapt and grow, Flexi Ride stands as a testament to Careem’s dedication to redefining the freedom of choice in the ride-hailing domain. With this user-centric approach, Careem is set to maintain its position as a leading transportation service provider in the region.
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