In a bid to attract more content creators to its platform, Twitter has announced a new revenue-sharing program. This initiative will allow select content creators who meet specific criteria to earn a portion of the advertising revenue generated from ads displayed in their replies.
To be eligible for this program, content creators must be verified users who have garnered a minimum of 5 million impressions on their posts each month for the past three months. Additionally, they must possess a Stripe payment account.
This move comes on the heels of Twitter’s recent introduction of paid subscriptions, a feature that allows users to monetize their content. The revenue-sharing program is seen as an extension of this effort to incentivize content creators to engage more actively on the platform and provide them with additional opportunities to monetize their content.
Twitter’s CEO, Elon Musk, who took over the company in October of the previous year, has stated that all subscription revenue (excluding payment gateway charges) will be passed on to creators in the first year. This commitment underscores the company’s dedication to supporting its content creators and encouraging their continued participation on the platform.
Over the years, Twitter has undergone various changes, continually evolving to meet the needs of its users and stay competitive in the dynamic social media landscape. This latest initiative is another step in that direction, demonstrating Twitter’s commitment to fostering a vibrant and profitable community for content creators.
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