Is blog dead in 2023? No, here are 3 reasons why

The growing popularity of YouTube channels and other means of self-expression has led to a sharp decline in the popularity of blogging.

This has sparked some speculation that blogging is about to die. So, are blogs dead in 2023? Not really! What is dead is the old form of blogging. In other words, blogs are reincarnated rather than dead.

This article gives a detailed answer to the question, giving you three main reasons why blogging is not dead. It also touches on profitability and the future of blogging.

Is the blog dead?

Not even close! The blog is alive and well.

However, it comes with new regulations that change the whole game.

In fact, since people are still looking for answers on the internet, blogs are in demand.

All you have to do is include relevant and accurate information to build trust.

Are people reading blogs more?

Yes, they do!

Experts say that about 77% of internet users still read blogs on a daily basis.

Interestingly, around 70% of those who search Google ignore sponsored ads and prefer to read blog posts.

This indicates that people still view blogs as useful and reliable sources of information, which keeps blogs alive and even thriving.

Are blogs on the decline?

Well, not really, although they look very different now.

The idea that blogging is on the decline stems from the fact that blogging is no longer the only means of expression online.

People are now increasingly opting for Facebook, Twitter or video apps such as YouTube or TikTok.

However, blogs still hold a significant portion of content on the web.

3 reasons why blogs are not dead

Here are three different reasons to prove that blogging is still alive and relevant for everyday use:

1. The number of active blogs

If blogs were dead, how come there is 600 million work blogs there?

All are animated with around six million daily posts on various topics.

In fact, almost a third of all websites on the Internet are blogs.

2. Marketing

The blog is still a very effective marketing tool.

For starters, it’s a lot cheaper than traditional advertising.

Moreover, almost 90% of buyers search for information online first.

Therefore, it could make sense for any business to use blogs for affordable and effective advertising.

3. Google Algorithms and Trends

How can blogging be dead when the term “blogging” is still very popular according to Google Trends? In fact, the occurrence of the term has been almost constant for the last five years.

This means that blogs are still a relevant idea for researchers in the United States, so they are still alive!

Are bloggers still making money?

Sure! Bloggers can still make money if they provide quality content that helps people solve problems or directs them to purchase particular products or services.

Here are four ways to make money from your blog:

  1. Sell ​​ads on your blog
  2. Assignment affiliate links where you receive a commission each time someone makes a purchase through your link
  3. Attract sponsorships, where a brand pays for a personalized blog post promoting a specific product or service
  4. Direct sale of products and services; This is when the blog itself is a business or means of content marketing

How much do bloggers earn?

On average, about 15% of part-time bloggers can earn more than $2,500 per month.

However, when it comes to income, the sky is your limit.

The better you are as a blogger, the more you earn.

For example, some bloggers earn between $50,000 and $200,000 per month.

What is the future of blogging?

The future of blogging is heavily influenced by some new changes in internet trends, such as:

1. Competition

The Internet has become a very competitive medium.

In 2021, the number of active websites increased by 9% to approximately 197 million websites.

Interestingly, the recent pandemic lockdown has made people think more seriously about blogging as a source of stable work-from-home income.

In fact, it is expected to increase in the future.

Therefore, you need to make sure to provide unique and interesting content to stand out.

2. Google zero-click searches

No-click searches happens when people get their answers right on the search page, so they don’t have to click through to a website.

For example, think about when you were looking for a term or metric conversion.

To overcome this problem, you should avoid wasting your blog on topics that Google can answer on the search page.

3. The rise of artificial intelligence (AI)

AI has become sophisticated enough to replace mediocre human writers.

Therefore, you need to add a personal touch to your blog to avoid competition with AI.

For example, you can insert personal stories and anecdotes that the AI ​​cannot.

In addition to that, we recommend using AI.

It can help you overcome your writer’s block, use appropriate language, and generate impressive headlines.

Will blogging make a comeback?

You probably think blogging didn’t die in the first place to make a comeback.

However, blogs are no longer the only means of self-expression on the web.

For that matter, we don’t think blogs will ever retain their previous position.

There is a whole list of other media that have recently replaced blogs.

The reason for this replacement is that this medium is more accessible to Internet users, easier to manage and requires skills other than persuasive writing, which not everyone has.

What replaced blogs?

Although blogging is still relevant and profitable, some other forms have shared its market.

Here is a list of the most modern online publishing methods:

  • Vlogging: This is video blogging or posting short videos instead of writing a traditional blog post
  • Current use of social networks: It is easier to advertise on social media and reach a wide range of viewers.
  • Influencer Marketing: Typically, brands pay influencers to advertise certain products or services to their ever-growing audience.
  • Podcast: This is a form of audio blog; It has partially replaced blogging as it is easier and less time consuming for the audience.

Is creating a blog worth it?

We believe it.

In fact, there are several signs that blogs are still important, including:

  • You can easily use social media to your advantage to reach a wider audience.
  • People still read blogs and research information before making a purchase.
  • Blogs are still profitable as a marketing tool.

Why do most blogs fail?

Many factors contribute to the answer to this question.

Here is a list of the most common reasons for blogging failures:

1. Random content

Your blog shouldn’t be a jumble of random topics.

On the contrary, every blog should have a niche.

2. Keyword Research

People can’t access your blog if your posts don’t match their search query.

Therefore, every blog post should rely on keywords in order to attract readers looking for specific information.

3. Lack of passion

If the blogger isn’t passionate enough about the topic, it’s only a matter of time before they quit.

This is the most common reason for failure.

Therefore, choose a niche that interests you deeply.

Frequently Asked Questions

What percentage of blogs are successful?

According experts about 30% of blogs are successful.

Interestingly, 38% is also reported as above average.

What types of blogs are the most successful?

The answer to this question is always to choose your own passion.

However, if you are stuck, here is a list of the most profitable and successful types of blogs.
– Fashion blogs
-Lifestyle blogs
– Culinary blogs
– Fitness Blogs
– Music blogs
– Travel blogs
– DIY Blogs

Wrap Words

Always asking, “Are blogs dead?” The answer is a strong “No”.

Blogging has undergone drastic changes over the past few years.

However, it is still alive and vibrant.

In fact, blogs are still profitable and have a high readership.

To maintain a successful blog for a stable income, follow new internet trends to stand out and beat the fierce competition.

If you still have questions about blogging in 2023 and beyond, don’t hesitate to contact us.