Blogging

How to Fix Ads.txt File Missing AdSense Issue in Blogger

AdSense Ads.txt file is a simple text file that lists all the authorized digital sell-side platforms (SSPs) and networks that are authorized to sell advertising inventory on behalf of a website owner. The file is placed in the root directory of a website, and its purpose is to ensure transparency in the programmatic advertising ecosystem. The Ads.txt file helps to combat ad fraud, protect brand safety and prevent unauthorized inventory sales by enabling publishers to declare which entities are authorized to sell their inventory.

The Ads.txt file is a crucial aspect of the programmatic advertising process, as it provides a simple and transparent way for advertisers to verify the legitimacy of the inventory they are purchasing. It also helps to prevent fraudsters from using a publisher’s domain name to sell counterfeit inventory, which could harm the publisher’s reputation and result in lost revenue. The Ads.txt file is a way for publishers to take control of their inventory and protect their digital assets.

In addition to providing transparency, the Ads.txt file can also improve a website’s ability to monetize its inventory. By declaring authorized SSPs and networks in the Ads.txt file, publishers can increase the visibility and credibility of their inventory, making it more attractive to advertisers. This can lead to increased demand for the publisher’s inventory and higher ad revenues.

If you have a Google AdSense account you must see a notification there. Here is the notification that you will get from the Google AdSense –

Earning at risk: One or more of your sites does not have ads.txt file. Fix this now to avoid severe impact to your revenue.

Ads.txt file is an essential tool for publishers looking to maximize their ad revenues, protect their digital assets and ensure the transparency of the programmatic advertising ecosystem. It is highly recommended for all publishers to implement the Ads.txt file on their website to ensure the authenticity and quality of their inventory.

How ads.txt file can affect your AdSense earnings

Ads.txt file can have a significant impact on your AdSense earnings. Here are a few ways it can affect your earnings:

Positive Impact: By declaring authorized SSPs and networks in your Ads.txt file, you can increase the visibility and credibility of your inventory. This can make it more attractive to advertisers and increase demand for your inventory, leading to higher ad revenues.

Preventing Ad Fraud: By declaring your authorized SSPs and networks in the Ads.txt file, you can prevent fraudsters from using your domain name to sell counterfeit inventory. This can protect your brand reputation and prevent lost revenue.

Lowering Bid Prices: If your website doesn’t have an Ads.txt file, or if it contains unauthorized SSPs and networks, buyers may be less likely to bid on your inventory. This could result in lower bid prices and reduced ad revenue.

Incorrect Information in Ads.txt: If the information in your Ads.txt file is incorrect, it could lead to reduced demand for your inventory. For example, if you list a SSP or network that is no longer authorized to sell your inventory, advertisers may be less likely to bid on your inventory, resulting in lower ad revenue.

There are 4 pieces of data to describe the ad network –

[Domain], [PublisherID], [AccountType], [TagID]

Here’s an example of how it actually looks –

google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0

Having an accurate and up-to-date Ads.txt file is essential for maximizing your AdSense earnings. By ensuring that your Ads.txt file contains only authorized SSPs and networks, you can protect your brand reputation, increase demand for your inventory, and increase your ad revenues.

How to add ads.txt file in Blogger

To add an Ads.txt file to your Blogger website, follow these steps:

  1. Login to your Blogger account and select your blog.
  2. Click on the “Settings” tab and select “Search preferences.”
  3. Scroll down to the “Custom Robots.txt” section.
  4. Check the box next to “Edit robots.txt.”
  5. In the text editor, add the following lines at the bottom:

User-agent: *
Disallow:

  1. Then, add the following code to the bottom of the editor, replacing the placeholder text with your AdSense publisher ID:

Ads.txt

google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0

  1. Click the “Save Changes” button.
  2. To verify that your Ads.txt file has been added, go to your website’s root directory and add “/ads.txt” to the end of the URL. For example: “https://www.yourwebsite.com/ads.txt”.
  3. If the Ads.txt file was added correctly, you should see the content of the file in your browser.

Note: Make sure to replace “pub-0000000000000000” with your AdSense publisher ID, and add any other authorized SSPs or networks if necessary.

By adding an Ads.txt file to your Blogger website, you can improve the visibility and credibility of your inventory, protect your brand reputation, and maximize your AdSense earnings.

AdSense still showing ads.txt warning

If you’re still seeing an Ads.txt warning in AdSense despite adding the file to your website, there are a few possible reasons:

  • Incorrect File Location: Make sure that the Ads.txt file is located in the root directory of your website and that the URL to the file is correct.
  • Incorrect Information in File: Ensure that the information in the file is accurate and up-to-date, and that it includes your AdSense publisher ID and any other authorized SSPs and networks.
  • Caching Issues: If your website has a caching plugin, it may be caching the old version of the file. Clear your cache and try accessing the file again to see if the warning goes away.
  • File Not Yet Propagated: It can take time for the changes you make to your Ads.txt file to propagate across the internet. Wait for a few hours and try checking the file again later.
  • Technical Issues: If you’ve tried all the above steps and the warning is still present, there may be a technical issue with your Ads.txt file or with AdSense. Contact AdSense support for further assistance.

If you’re seeing an Ads.txt warning in AdSense, it’s important to resolve it as soon as possible. By having an accurate and up-to-date Ads.txt file, you can improve the visibility and credibility of your inventory, protect your brand reputation, and maximize your AdSense earnings.

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Ahmad Ali

Ahmad Ali is an IT Professional and a tech blogger who focuses on providing the latest information about the creations occurring in the IT world.

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