Apple Inc. is reportedly developing a new virtual assistant, internally referred to as Apple GPT. This development comes as the tech giant seeks to rival similar offerings from OpenAI and Google, namely ChatGPT and Bard.
The news of Apple’s foray into AI has led to a surge in its shares, reaching a record high with an increase of up to 2%. The company has created a unique framework, known as “Ajax”, to develop large language models (LLMs) and is currently testing the Apple GPT chatbot, according to sources familiar with the matter.
Despite being a leading player in the tech industry, Apple has been relatively reserved in its approach to AI compared to other giants like Alphabet and Microsoft. The company has not made any significant strides in the AI sector, even refraining from mentioning the term “AI” during its developer conference held in June.
However, Apple has subtly incorporated advanced AI features into some of its products, including Apple Photos, on-device texting, and the recently launched mixed-reality headset, Vision Pro. Despite these advancements, analysts believe that Apple still lags behind its competitors in adopting this transformative technology.
Apple’s voice assistant, Siri, has also faced stagnation over the years, further emphasizing the company’s need to catch up in the AI domain. The latest AI initiative is being spearheaded by John Giannandrea, Apple’s head of machine learning and AI, and Craig Federighi, the company’s top software engineering executive.
The newly developed virtual assistant, Apple GPT, can summarize text and answer questions based on its training data. Currently, it is being used internally for product prototyping and is described by employees as essentially replicating features seen in Bard, ChatGPT, and Bing AI. The tool functions as a web application.
While Apple does not have a specific plan yet for the AI tools it is developing, the company aims to make a significant AI-related announcement in the coming year, according to the report.
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