What is Ads.txt File?
Ads.txt (Authorized Digital Sellers) is a file publishers use to declare who is authorized to sell their inventory. The file is hosted on the publisher’s website and is used by programmatic advertising systems to verify a seller’s legitimacy.
What is Ads.txt Generator Tool?
An ads.txt generator tool can automatically create an ads.txt file for a publisher. The tool typically prompts the publisher to input information such as their domain name, the ID of their advertising account, and the names of authorized ad exchanges, Supply-Side Platforms (SSPs), and other intermediaries. The tool generates the ads.txt file in the correct format, which the publisher can download and upload to their website.
Ads.txt generator tools can save publishers time and ensure their ads.txt file is formatted correctly. However, publishers should regularly review and update their ads.txt files to reflect their authorized selling relationships accurately.
What is the purpose of ads.txt?
Publishers use Ads.txt to declare which companies are authorized to sell their inventory. This helps prevent the unauthorized selling of a publisher’s inventory and protects their ad revenue.
How does ads.txt work?
A publisher creates an ads.txt file and uploads it to their website. The file lists the names of authorized digital sellers and the accounts they are authorized to sell. Programmatic advertising systems use the information in the ads.txt file to verify a seller’s legitimacy before purchasing ad inventory from them.
Who should have an ads.txt file?
Any website or app that sells advertising space should have an ads.txt file. This includes websites and apps that sell ad space directly and those that use intermediaries such as ad exchanges or Supply-Side Platforms (SSPs).
How often should I update my ads.txt file?
Publishers should regularly review and update their ads.txt file to accurately reflect their authorized selling relationships. This can be done as often as needed, but it is recommended that they review the file at least once a quarter.
What information should be included in an ads.txt file?
An ads.txt file should include the publisher’s website domain name, the account ID of the publisher’s advertising account, and the names of authorized digital sellers and intermediaries. It should also include the type of relationship the publisher has with each seller or intermediary, such as “DIRECT” or “RESELLER.”
