YouTube’s Stories feature, which allows users to upload temporary posts, will be phased down beginning in June. Users will no longer be able to create new Stories after June 26th, and any current Stories will automatically expire after seven days.
When Stories first debuted in 2017, it was known as Reels and was only available to YouTubers with more than 10,000 subscribers.
Similar to Instagram (which was inspired by Snapchat), YouTube Stories allowed producers to publish updates and exclusive content to promote their channels.
However, based on the current YouTube scene, Stories appear to have failed to acquire momentum. The feature was not widely available, with only a few producers frequently using it, and YouTube did not extensively market or emphasize Stories.
With the discontinuation of Stories, YouTube hopes to encourage artists to use the platform’s other services, especially Community Posts, and Shorts. YouTube has increased access to Community Posts, which allow creators to contribute text-based updates, to increase interaction.
Furthermore, the site included the possibility for posts to have an expiration date. Community Posts support several content forms, including polls, quizzes, pictures, and videos, and are conveniently presented on channels in a separate tab.
YouTube has also actively capitalized on the popularity of short-form videos by pushing Shorts, its TikTok competitor. Both experienced long-form video creators and novices are encouraged to embrace the development of shorter content by the platform.
YouTube now divides ad revenue produced by Shorts with creators as part of a new monetization approach unveiled in February, further motivating their engagement in this format.
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