Amazon has introduced a new artificial intelligence (AI) feature that assists sellers in creating product listings within seconds. This innovative tool harnesses the power of large language models (LLMs) such as ChatGPT and Google’s Bard, which are machine-learning models trained on extensive datasets. These models excel at tasks like recognizing, summarizing, translating, predicting, and generating text and various types of content.
The primary aim of this technology is to streamline the process of crafting detailed product descriptions. Sellers are required to provide a brief product description using a few words or sentences. The AI then uses this information to generate a comprehensive product listing. Sellers have the flexibility to further refine the automatically generated content to suit their preferences or directly submit it to the Amazon catalog.
Robert Tekiela, Vice President of Amazon Selection and Catalog Systems, explained the workings of the AI model. He stated that the models learn to infer product information from diverse sources, latent knowledge, and logical reasoning. For instance, they can deduce that a table is round if its specifications list a diameter or infer the collar style of a shirt from its image.
This revolutionary AI feature was announced at the latest Amazon Accelerate 2023 event. It marks a significant step forward in the use of AI in e-commerce, making tasks easier for everyone involved. As the latest company to incorporate new AI features, Amazon continues to lead the way in leveraging technology to enhance user experience.
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