Digg (once known as the original front page of the internet) is officially back with a new relaunch headed by its founder, Kevin Roses, and Reddit co-founder Alexis Ohanian.
The beta version of the new Digg is now live at Digg.com, and they are starting to sign up after inviting approximately 67,000 early users. The relaunch is a new effort to revive the platform that helped popularize upvoting before losing users to Reddit after a failed redesign over 10 years ago.
According to Kevin Rose, the focus this time is on trust, real communities, and protection against AI-powered manipulation. To keep discussions authentic, Digg plans to verify some communities by asking users to prove real-world ownership or experience, like owning a specific device or product.
At launch, Digg features 21 broad communities covering science, technology, games, entertainment, and humor. Users can now create their own communities around any niche, while each community currently supports only one manager.
Digg CEO Justin Mezzell said that the company is approaching a build-in-public strategy, starting with the launch, and then adding new features weekly as feedback is received.
During the platform relaunch, Digg has also launched Digg Daily, which is an AI-generated podcast that summarizes the most popular stories on the site daily. The company says that it can introduce human hosts in the future, depending on the response of the community.
Since its decline in 2010, Digg has been changing hands multiple times. Rose and Ohanian purchased the platform last year and confirmed their plans to rebuild it completely. After losing two of the biggest brands in early social media, Digg is hoping to reclaim its relevance in a space long dominated by Reddit.
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