Author: Press Release

Careem has revolutionized the ride-hailing landscape in Pakistan by launching its new service, Flexi Ride, in Islamabad and Rawalpindi. This novel feature empowers customers with the unprecedented ability to bid on their ride fares, offering a dynamic pricing model that caters to both rider preferences and captain availability. Flexi Ride presents three distinct categories for users: Flexi GO, Flexi GO Mini, and Flexi Bikes. The service operates by displaying an average fare at the time of booking, customers can then adjust based on their willingness to pay. Captains in the vicinity receive these bids and have the option to accept…

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Karachi: ABHI to offer AbhiSalary – an Earned Wage Access (EWA) solution. This collaboration aims to empower Unilever Pakistan’s workforce by providing them with immediate access to a portion of their earned wages. At the core of this ground-breaking partnership is a shared commitment to financial inclusion, a vision shared by both Unilever and ABHI. Unilever has been at the forefront of revolutionizing financial empowerment in Pakistan. With its recent initiative, “fair living wage” Unilever has already made significant strides in transforming the economic landscape for employees. The partnership between Unilever Pakistan and ABHI signifies a shared vision to financially…

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Karachi, November 29, 2023 – Bank Alfalah has launched the Alfa WhatsApp service that integrates financial transactions into WhatsApp. This innovative feature is set to redefine the banking experience in Pakistan by offering unparalleled convenience and accessibility. Bank Alfalah has taken a leap forward with the introduction of Alfa WhatsApp. The service transforms WhatsApp into a dynamic financial hub, allowing customers to conduct a variety of banking operations with the simplicity of sending a chat message. Alfa WhatsApp enables users to perform bank-to-bank transfers, pay bills, top-up mobile credit, and access account and credit card balances and mini-statements. It also…

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Zong 4G has announced the launch of MZA Sprint, an update that introduces a plethora of exciting new features to its My Zong App (MZA). This development marks a milestone in the company’s commitment to innovation and customer satisfaction. The latest upgrade to the My Zong App, known as MZA Sprint, brings an impressive array of 13 new Digital Value Added Services (VAS) designed to cater to a wide range of user preferences. The new services encompass entertainment options, exclusive Golootlo deals, Islamic services, infotainment, instant gaming portals, tournaments, and even sports and gaming currency. These additions are seamlessly integrated…

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Technological solutions and customer awareness are two crucial aspects of combating the rising incidents of financial crimes across the country, said Federal Banking Ombudsman Sirajuddin Aziz. Speaking as a guest of honour at the conference” Financial Crimes in the Digital Age” organized by Eastnets and managed by Dellsons Associates recently, he said the banks should continue to upgrade their systems towards strengthening the data security of their customers, besides bringing reforms to plug the loopholes in the practices and mechanisms that made the data of customers accessible to white collar criminals. He mentioned that victims of financial crimes in Pakistan…

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Karachi, November 26, 2023 – The tech community buzzed with excitement as Ignite unveiled the third edition of its Digital Pakistan Cybersecurity Hackathon 2023. This prestigious event, which has become a cornerstone for cybersecurity enthusiasts across the nation, was inaugurated in the bustling city of Karachi. The launch event was graced by the presence of notable figures including CEO Ignite, Asim Shahryar Husain, and board members such as Engr. Prof. Dr. Bilal Ahmed Alvi and Prof. Dr. Rabia Enam. They were joined by a host of industry experts and academic professionals, all united in their commitment to fortify Pakistan’s cyber…

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Zong 4G has dedicated the month of November to fire safety awareness. This initiative underscores the company’s unwavering commitment to the well-being of its employees. Zong 4G’s Fire Safety Awareness Month featured a series of activities aimed at equipping staff with the necessary skills and knowledge to respond effectively to fire emergencies. A highlight of these efforts was the successful execution of a fire drill on November 24th, 2023. The drill was designed to mirror real-life scenarios, providing a practical test of the company’s emergency response protocols. The company’s spokesperson emphasized the importance of such initiatives, stating, “The safety of…

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TECNO has partnered with Jazz 5G Innovation Lab and NUST to launch Pakistan’s inaugural 5G Innovation Hackathon. The event is scheduled to take place from December 8 to 10, 2023, marking a significant milestone in the country’s journey towards technological advancement. The hackathon aims to harness the potential of 5G technology by bringing together bright minds from various sectors to develop innovative solutions for some of Pakistan’s most pressing challenges. These sectors include health, education, financial services, disaster management, climate change, agri-tech, and Industry 4.0. With TECNO’s sponsorship, the event is poised to be a hotbed of creativity and futuristic…

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UPaisa has rolled out an alluring Lucky Draw Campaign. This campaign promises to reward 100 lucky UPaisa users with full cash-back on their Ufone 4G Super Cards every week. The promotional event is scheduled to run from November 20th to December 16th, 2023. The initiative is part of UPaisa’s continuous efforts to provide added value to its services and to enrich the user experience for its clientele. By purchasing any monthly variant of the Ufone 4G Super Card during the campaign period, UPaisa customers will automatically gain entry into the weekly lucky draws. It’s noteworthy that each transaction equates to…

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Zong 4G has joined forces with Knowledge Platform to introduce the “Zong Digital Scholars Program.” This pioneering initiative is set to revolutionize the learning landscape for approximately 3,000 students across 60 schools, particularly focusing on marginalized areas of the country. The program is a cornerstone of Zong’s Sustainability Initiative aims to improve educational access and quality in remote and underprivileged regions. By integrating technology into the classroom, Zong 4G is building upon its previous efforts to digitalize educational institutions, having already established digital labs in collaboration with organizations such as PAGE, HANDS, and PBM. Central to the Zong Digital Scholars…

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Karachi: Eastnets, a global provider of compliance and payment solutions for the financial services sector, will host a conference on “Financial Crime in the Digital Age” on November 25 at the Pearl-Continental Hotel in Karachi. The conference will bring together experts, regulators, and industry practitioners to discuss the challenges and trends in combating financial crime in the rapidly evolving digital payments landscape, including the growing threat of fraud and money laundering. The conference will feature keynote speeches, panel discussions, and case studies on different topics. Some of the key speakers of the event are Sirajuddin Aziz – Banking Mohtasib (Ombudsman)…

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KARACHI: The government, along with all sector stakeholders, has set a target to enhance pharmaceutical exports to $1 billion in the current financial year from $713 million in exports in the last financial year. This was stated by Asim Rauf, CEO Drug Regulatory Authority of Pakistan (DRAP), in a press briefing held on the concluding day of 20th Pharma Asia. The government is working proactively in collaboration with all stakeholders of the pharmaceutical sector, including pharmaceutical companies, raw material producers, and universities, to increase the footprint of this sector in different countries. He added that we held a high-level meeting…

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Pakistan’s leading telecom and ICT services provider, PTCL Group (PTCL & Ufone 4G), has partnered with Pink Ribbon Pakistan to launch a month-long campaign focused on breast cancer education and awareness. The campaign, which is multifaceted in its approach, underscores PTCL Group’s commitment to empowering individuals in their battle against breast cancer. The initiative began with the company changing its official logos to pink across all digital platforms, followed by an internal messaging campaign aimed at educating employees about early detection and prevention of breast cancer. A key feature of the campaign was an awareness session conducted in collaboration with…

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Karachi: Sports in Pakistan, a leading sports organization, organized an activity of run and ride recently to promote physical fitness and well-being of women to create awareness and funds for cancer research and treatment. The sports company has taken an initiative aiming to raise funds of Rs. 15 million for Shaukat Khanum Memorial Cancer Hospital. These funds will be dedicated to the construction of a mammography Room at the Shaukat Khanum Memorial Cancer Hospital, enabling enhanced diagnostic capabilities, and providing vital support to breast cancer patients. Cancer knows no boundaries and affects individuals from all walks of life. In recognition…

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Zong 4G has announced an exciting partnership with MYCO, a live-streaming platform. This collaboration is set to bring the exhilarating action of the ICC Cricket World Cup directly to the screens of cricket enthusiasts in Pakistan, absolutely free of charge. The partnership comes at a time when cricket fever is at its peak in the country. The sport holds a special place in the hearts of Pakistanis, and the ICC Cricket World Cup is a much-anticipated event that brings fans together. Recognizing the deep-rooted passion for cricket in the nation, Zong 4G has joined forces with MYCO to ensure that…

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