Prince Harry and Meghan Markle may have damaged the royal family with their Netflix documentary, a book and series of interviews, but they’ve also apparently damaged their own brand in the process.
Marketing and consumer research professor Pauline McLaren told Express.co.uk that the couple’s Archwell brand had been “completely lost” amid the furor from the Netflix series and Harry’s book.
Harry’s book titled “Spear” has sold over a million copies in the US and UK since its release.
In his book, Harry said he was physically attacked by his brother Prince William when he discussed his relationship with his family after his marriage to Meghan Markle.
Commenting on the book, McLaren said, “Harry is definitely not going about it the right way. What’s being lost in all this is the Sussex brand – what is the Sussex brand?
“We know they are no longer allowed to use Sussex Royal so they set up the Archwell Foundation with Archwell Productions and Archwell Audio. They have deals with Netflix and Spotify.
“But within all the fuss and all the debate, all the talk is about Sussex, Harry and of course ‘Spear’, which are all sorts of sub-brands floating around.
“You haven’t heard anything about Archwell and Archwell seems to be completely lost in all of this.
“The Netflix documentary series and Harry’s book, it’s very difficult to see how they align with the goals of the Archwell Foundation, which is to inspire, unite communities and generally focus on compassion.”