Renowned journalist Absa Komal has spoken against the culture of giving prizes to viral video makers. During a panel discussion at a recent conference, he talked about how viral video content creators obstruct a process based on merit.
Viral clips are a staple in Pakistani media. Content creators have taken over the industry and whenever a clip goes viral, the creator is rewarded with big projects. One such example is Daneer who went viral with his ‘Pori Hori Hai’, later he was awarded projects. Recently, the viral girl who danced to Lata Mangeshkar’s popular song Meera Dil Yeh Pakaare Aaja got some modeling gigs after her viral video.
Absa highlighted how students are working day and night to build a career in acting or anything related to entertainment, to viral video content creators without any merit system. Work continuously to achieve. This is a wrong practice and should be stopped.